The British fashion brands Topshop and Topman have made their return to the French market, launching an exclusive and permanent space within Paris’s Printemps Haussmann. Situated on the fourth floor of Printemps de la Femme, this dedicated area presents the latest collections alongside the wardrobe staples that originally defined the brands.
Alongside day‑to‑day essentials, the new range includes eveningwear, accessories and the “Homehouse” collection – named after the London club in Portman Square – which blends country‑style aesthetics with London flair. The brands’ return to France follows several years of absence from the market.
This relaunch in Paris forms part of a wider push by Topshop and Topman to re-establish their physical retail footprint across key European markets. In the UK, the brands are entering a national partnership with John Lewis, where Topshop will be stocked in 32 department stores and Topman in six, beginning February 2026.
Ahead of this broader roll-out, the labels launched a curated in-store residency at Liberty London, bringing together a blend of womenswear and menswear in a heritage retail setting designed to offer a more immersive shopping experience.
In France, the new permanent space at Printemps provides access to both current collections and classic staples that defined the brands’ earlier popularity. The availability of the full range on printemps.com also ensures a broad reach beyond the capital.
The decision to open a long-term shop-in-shop at Printemps signals a strong commitment to the French market, while similar investments are being made elsewhere. In Ireland, Topshop and Topman have partnered with McElhinneys, expanding their footprint through a regional retail presence.
These developments mark a multi-market return to bricks-and-mortar retail, combining destination flagships with broader department-store access. The strategy aims to reconnect with long-standing customers while attracting a new generation of shoppers across France, the UK and Ireland.
