TOPSHOP is set to return to the Australian market in February 2026, relaunching exclusively in-store and online at MYER. The partnership will see the British high street label rolled out across all 56 MYER department stores nationwide, reflecting a renewed focus on fashion-forward design and cultural relevance.
The relaunch follows recent market re-entries in the United Kingdom, France, Ireland and Denmark. In Australia, the collaboration with MYER marks a new chapter in the brand’s global strategy, bringing TOPSHOP’s contemporary interpretation of British fashion back to a new generation of shoppers.
MYER Chief Merchandise Officer Belinda Slifkas said the arrival of TOPSHOP aligns with the retailer’s ongoing strategy to expand its womenswear portfolio with globally recognised brands. “We are thrilled to welcome one of the most iconic and globally celebrated brands to MYER and we know the London look is popular right across Australia from Perth to Bondi,” said Slifkas.
“As we continue to refresh and elevate our womenswear offering with globally relevant, fashion-forward labels, TOPSHOP is the perfect addition to the MYER family. We’re seeing a growing number of younger customers choosing MYER, and with TOPSHOP’s arrival, we’re confident this will further strengthen our appeal and deepen our connection with this customer group”.
Henrik Matthiesen, Brand Director of TOPSHOP, described the launch as a key milestone in the brand’s revival. “This partnership marks an important milestone as we reintroduce TOPSHOP to the world – and now with Australia on the map. Working with MYER allows us to bring our renewed vision to the Australian market with energy, relevance and a stronger connection to how people want to dress today, all while building on TOPSHOP’s iconic British heritage,” he said.
“We highly appreciate our cooperation with MYER – to us, they are the perfect partner to launch TOPSHOP with in Australia, and we are sure that their strong presence will benefit us as we re-enter the Australian market”.
The launch collection will feature a mix of sharp tailoring, statement outerwear and reworked denim, as well as wardrobe staples such as the brand’s signature ‘Jamie’ and ‘Joni’ jeans.
TOPSHOP joins a number of womenswear brands recently introduced or reintroduced to MYER’s offering over the past year, including JAG, Sportscraft and Lioness, as the department store continues to refine its fashion assortment to attract a younger and style-conscious customer base.
