The Knightsbridge Estate has announced two new signings to its expanding retail portfolio, welcoming international brands Aurélien and On to Brompton Road.
Luxury fashion and lifestyle house Aurélien will open its first UK flagship at 59 Brompton Road. Spanning 3,228 sq ft, the store will offer the brand’s range of Italian-crafted footwear, apparel, and accessories. Known for its focus on artisanal craftsmanship and contemporary elegance, the Maison makes its permanent London debut after previous pop-ups at Harrods, Selfridges and Printemps.
Swiss performance wear label On is also joining the line-up with a 7,500 sq ft store designed to showcase its expanding range of footwear, apparel and accessories. The space will house the brand’s full portfolio of high-performance running gear, outdoor collections and lifestyle pieces, with a focus on innovation, movement and design. The Knightsbridge store will provide a physical platform for On to connect with UK customers through immersive brand experience and curated product presentations.
These lettings mark a further step in The Knightsbridge Estate’s long-term vision to curate a diverse and best-in-class tenant mix across the luxury retail, lifestyle and hospitality sectors. The estate’s strategy is focused on attracting both heritage fashion houses and contemporary global brands, creating a shopping destination that reflects the evolving expectations of both Londoners and international visitors.
Tom Woolven, on behalf of The Knightsbridge Estate, commented: “The signings of Aurélien and On are the latest in a series of exciting additions to The Knightsbridge Estate. Premium brands are doubling down on bricks-and-mortar stores in the right locations, and we continue to see strong demand for space on Brompton Road. These latest lettings are a strong endorsement of our ongoing leasing strategy to evolve and elevate our retailer mix – and of Knightsbridge’s enduring appeal as an international shopping destination.”
The announcement follows a series of recent developments aimed at enhancing the area’s visitor experience. These include the opening of Japanese fine-dining concept CLAP and its café counterpart CLAP Ka-FE, the arrival of Dolce&Gabbana on nearby Sloane Street, Coach opening on Brompton Road, and the pedestrianisation of Basil Street with a new step-free entrance to Knightsbridge Underground Station. The area has also benefited from neighbouring landowner Cadogan‘s public realm upgrades along Sloane Street, further reinforcing Knightsbridge’s reputation as a luxury shopping and dining destination.
Retail leasing at The Knightsbridge Estate is managed by property consultants Colliers and Cushman & Wakefield, who represented the landowner in both transactions.
