When brand purpose leads to real impact
What does it mean to be a purpose-led brand? For me it’s about advocating and driving change on issues genuinely linked to our business...
Victoria Plum appoints Helen Skelton as first-ever brand ambassador
Online bathroom retailer Victoria Plum has revealed TV and radio presenter Helen Skelton as its first ever brand ambassador.
The deal is the first celebrity...
Using Promotions to Promote Your Business
There are many methods businesses can use to attract and retain customers. These include stunning displays to draw people in and let them know...
Christmas Adverts 2022
As sure as the winter nights get shorter, we can expect the arrival of Christmas adverts on our televisions, laptops and smartphones.
Each year anticipation...
Unibail-Rodamco-Westfield launches in-house retail media agency, Westfield Rise
Unibail-Rodamco-Westfield (URW), the developer and operator of Flagship retail and lifestyle destinations, announces the launch of Westfield Rise, an in-house media, brand experience and...
Superdrug announces partnership with Jack Monroe to help customers ‘shop smart’ through cost of...
Accessible health and beauty retailer, Superdrug, today announces the launch of its Shop Smart campaign in partnership with poverty campaigner and activist Jack Monroe, to help...
Klarna launches first-ever immersive sports activation bringing basketball fans worldwide closer to the game
Klarna has today unveiled “The Klarna All-Star Vault,” an interactive activation celebrating the connection between fashion and professional basketball throughout its 75-year history.
From February 18-20,...
PrettyLittleThing Enters the Metaverse with First Virtual Model
Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move,...
Wickes’ ‘Balance For Better’ initiative launches new Period Positive campaign
Home improvement retailer, Wickes, has launched a new Period Positive campaign set to remove the stigma and stress around menstruation at work.
A first for...
Key retail dates for e-commerce and online marketplace sellers to plan for in 2022
There are many dates, events and festivals on the UK retail calendar that e-commerce and online marketplace sellers plan for. Whilst some of these...