Community and competition: The new cultures to model influencer marketing
With social media usage soaring by 72% as an effect of life under lockdown, influencer marketing has swiftly become the dominating brand awareness tactic...
Best for Business: How User-Generated Content Can Help You Corner the Social Media Market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are...
2019 holiday checklist: Inspire shoppers with gift-giving ideas
Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday...
Half of shoppers believe rise in fast fashion has been caused by social media...
More than half of shoppers believe social media influencers are behind the rise in fast fashion, research conducted by the Fashion Retail Academy has...
Virtual Make-up comes to the YouTube Masthead
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the...
Five top terms tweeted in retail technology
From e-commerce to customer experience, GlobalData identifies some of the top tweeted terms trending in retail industry discussions happening on Twitter by key individuals...
Social commerce enters a new era but are retailers ready for scale?
The launch of Instagram’s “Checkout” feature in March heralded a watershed moment for eCommerce and the entire retail world, but are retailers ready to...
Make the most of your virtual shop window
It’s no secret that social media has changed the way we shop, as well as how businesses market their products to customers. Getting this...
