Crocs has launched its latest UK outlet at London Designer Outlet (LDO), adding to the growing list of globally recognised fashion and lifestyle brands at the Wembley Park-based retail destination. The new 1,456 sq ft store introduces Crocs’ full footwear range and features an elevated layout designed to offer an engaging shopping experience.
The store includes a variety of styles for both adults and children, showcasing Crocs’ iconic clogs, casual sandals, and a wide assortment of Jibbitz charms. One of the centrepieces of the new location is a dedicated Jibbitz area, which encourages personalisation by allowing customers to customise their footwear on-site.
Crocs is bringing its “Come As You Are” brand message to life with glowing LED signage prominently displayed in-store. The statement supports the brand’s continued focus on inclusivity and individuality.
The addition of Crocs is part of London Designer Outlet’s ongoing evolution to reflect changing consumer tastes and appeal to its growing demographic of younger, brand-conscious shoppers. In the past year, customers under 44 accounted for more than half of all spend at LDO, contributing to strong sales performance across multiple categories.
London Designer Outlet has recently welcomed other brands targeting this segment, including Rituals and Miniso, further diversifying its offer across fashion, beauty and lifestyle. The centre is managed by Multi-Realm, which oversees the retail and leisure strategy for the 265,000 sq ft complex.
Daniel Tomkinson, General Manager at London Designer Outlet, commented:
“The opening of Crocs continues the run of globally recognised brands coming to London Designer Outlet. Thanks to our location within one of London’s most vibrant new neighbourhoods, with a diverse multi-generational brand-savvy audience and international students on our doorstep, we expect the Crocs store to perform exceptionally well, and we look forward to working with their team to ensure they thrive at LDO.
With more exciting new arrivals on the horizon, we are continuing to cement our position as London’s haven for shoppers seeking big savings for on-trend, premium fashion brands.”
The outlet centre sits within Wembley Park, a district with 16.4 million annual visitors made up of residents, office workers, tourists and eventgoers.
